Chief Executive Officer. The person who is in the top of the ranking and the responsible for all operations of the company. The CEO is usually the President or the Chairman of the Board.

The CEO plays the role of leader of the firm, and hold together the board of directors and the firm's, also is responsible for the firm's success or failure.The main functions are:

·         Conserve and implement corporate policy.

·         Advises the board of directors.

·         Motivates employees.

·          As a manager, chairs the operations of the organization over time in the company.